The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
Despite slowdown, smaller firms attract growth capital.
Britannia, which last week announced a management rejig putting COO Varun Berry in charge of Indian operations, has always believed in quickly identifying new trends in the food and beverage segment.
Prime property rates in South Mumbai at Rs 60,000 a sq ft remain high despite a slowing realty market.
Impending launch of Oral-B toothpaste in India, recent spate of product launches in other developing markets indicate shift in strategy.
Unlike their struggles elsewhere, Japanese majors Sony and Panasonic show no sign of fatigue in India, as consumers continue to lap up their products here.
The results declared by key companies for the three months ended March 31 show most firms have managed to arrest the moderation in volume growth witnessed in previous quarters.
This follows a series of tax notices to broadcasters to pay TDS on the 15% agency commission reflected in their invoices
The Japanese giant wants to focus on segments outside its core business
Harish Manwani, HUL's chairman, responded to questions from Viveat Susan Pinto on how his company managed to buck the trend after struggling for much of the financial year ended March 31.
The sensitivity segment has quadrupled in the past two years, due to the aggressive marketing effort of both GSK and Colgate.
Three recalls of Goafest's award-winning campaigns in one week.
Unilever, which derives 52-53 per cent of its $70-billion revenues from emerging markets, said it expected economic pressures to continue in 2013.
Client-agency relationship comes under scrutiny at Goafest 2013.
s also create buzz with contests, promotions, mall activations and events.
After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.
Brokerage houses reacted to the piece of news by reducing the target price assigned to the company.
Old rivals HUL and Reckitt brag product potencies
After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning.
Tribunal ruling in I-T's favour may open floodgates to claims against other MNCs.
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